Brad graduated from the prestigious Art Center College of Design Los Angeles in 1980 and is a top-of-the-line advertising photographer, living in New York City for over 20 years, working with national and international clients including: American Express, AT&T, Bristol Meyers Squibb, Canon, Chanel, Coca-Cola, Citibank, Duracell, Fedex, Ford, GE, IBM, M.D. Anderson, Merck, Motorola, Nextel, NFL, Nokia, Origins, Ortho, Oxford Health, People, Pepsi, Prudential, Revlon, Sony, Sprint, Stueben, Target, Toyota, Time-Warner, United Way, USPS, Verizon, and Xerox to just name a few. His photographs have helped to shape the image and branding of companies worldwide.
Brad’s relationships with advertising agencies has spanned the globe from the giants to the boutiques, from specialists in pharmaceuticals to consumer agencies including: Adient, Avrett Free & Ginsburg, Bates, BBDO, Cline David & Mann, DCA, Draft, FCB, FCB Healthcare, Grey, J. Walter Thompson, KPR, Merkley Newman Harty, Mullen, Ogilvy, Ribotsky, Saatchi, Sudler & Hennessey, Richards Group, Wunderman, Young & Rubican to list some. Brad has worked with some of the world’s best art directors, graphic designers, and editors.
With Brad’s innovations in photography, Kodak featured him in two of their ads and Photo District News featured him in articles that gave honorable mention to his style, personality and awards, which include: the Andy, Clio, Art Direction, ADLA, United Nations and a write up in Communication Arts.
In recent years, Brad Guice has traveled the globe in his personal time, visiting every corner of our troubled world capturing images of the human condition during the most extreme times for a particular region: Haiti after the the earthquake, New Orleans just after Katrina hit, Indonesia soon after the Tsunami, Rwanda during the atrocities from genocide, Sudan before the newspapers were filled with Darfur, India, Nigeria, Mozambique, Russia to visit youth prisons and orphanages, Zambia to help street Kids and Aids patients, Philippines, Romania, Guatemala, Guyana, Kosovo, Afghanistan, Kosovo and Bosnia during the war, and Israel. The pictures from this work will be published this year with testimonials Brad has gathered from every corner of the planet in his book “The Call to Missions”.
Finally, Brad was recently awarded the Citizen Watch campaign working for the top Creative Director in watch advertising, Chuck Davidson, an award winning creative who has been a loyal fan of Brad’s for more than 20 years. Having just won the business away from Publicis, at the end of the day Chuck shared his feelings with me about working with Brad Guice by saying, “I love the guy!”
Brad is the consummate artist, combining his advanced technical skills with his creativity, being at the forefront of art and technology, with state-of-the-art digital on location or in studio. His vision, his soulfulness, his personal style, and his courage have guided him to capture images that make lasting impressions and cut through the clutter of our lives.
He would be honored to work with you on your next project.
Best to you,